Agency: Resource Interactive
This Clairol Foam Fans Facebook community generated millions of fans within a month. The goal was to encourage women to try the new Clairol Nice 'n Easy Color Blend Foam, win prizes and “foam it up” with other fans. I wrote all the copy for the community, and some of the ads driving them to it.
Agency: Resource Interactive
I created all the copy for this Pantene Beautiful Lengths campaign, a cause that encourages women to donate their “beautiful lengths” to help women with cancer. Results: more than a million Facebook fans over two months.
The first deck is the client presentation I was asked to write to explain the campaign, and how it supports the Pantene brand. This deck also includes all my iMedia ad copy and concepts.
I also wrote the copy for the Beautiful Lengths Facebook community. Most of the copy I contributed to is now on the Pantene Beautiful Lengths website below.
This deck helped sell the Beautiful Lengths campaign and concept to the client.
This is the home page of the Beautiful Lengths Facebook community.
These Beautiful Lengths ads I wrote helped drive women to the Facebook community.
