Worked for lead gen agency Intelligent Demand in Denver where I learned all about creating awareness and building demand through intriguing email campaigns and relevant content offers.
Worked for lead gen agency Intelligent Demand in Denver where I learned all about creating awareness and building demand through intriguing email campaigns and relevant content offers.
Company: Digital Globe
Trying to convince government agencies to switch from aerial to satellite imagery isn't an easy task when they're under the impression that the resolution is low. But that's not the case. The resolution is almost the same, it's less expensive and it's more current. This was the subtle message of the campaign I researched, strategized and wrote as copy lead--a series of emails, content offers and videos. Use the scrollbar on the right to read emails below.
This Digital Globe lead gen content offer could have been a dry, academic whitepaper, but I chose to write it as an entertaining magazine feature. Use the scrollbar on the right to view it.
