Concepted and wrote this campaign for Northlich. It won the National Healthcare Advertising’s "Best of Show” Award (out of 7, 000 entries), and a Gold and Silver Aster Award.
Award-winning healthcare campaign
This 6-month campaign was created for Northlich. It included radio, outdoor, print, digital and cinema, delivering a 22.8 percent increase in patient volume.
See the cinema piece:
Agency: Possible Worldwide
Similac wanted to position themselves as a friendly online resource for moms during and after pregnancy. The result was an online community where soon-to-be moms could chat and bond.
Agency: Matter Creative Group
Mammotome wanted a brochure that would establish their history and transformation of breast care. They also wanted to introduce the next generation of their revolutionary breast biopsy system. This was the result, and one of many pieces I wrote for Mammotome including video scripts.
Agency: Matter Creative Group
Mammotome wanted an app that showed physicians how to use their Revolve breast biopsy device. I produced all content.
Agency: Creative Matters Group
Sepsis is one of the leading causes of death in hospitals across the country. This Sepsis Management Facilitator Guide, prepared for Edwards Life Sciences, educates physicians, surgeons and hospital personnel on sepsis disease management, reducing mortality rates.
When the guide was introduced to potential healthcare clients at the Institute for Healthcare Improvement conference, it led to a 75% increase in qualified leads. Many conversations with customers led to the question, “How soon can you visit our facility?”
Content is proprietary.
Agency: Matter Creative Group
Orthocare Innovations wanted to make their advanced prosthetic devices appealing to both female consumers and clinicians.
Since the site was developed the home page has changed, but much of the content remains the same.
Here's an example of my content:
Company: WellDyneRx
PBM WellDyneRx was a client I worked closely with in Denver, Colorado. I produced a variety of content for them, including their monthly newsletters.
